State Of Crypto PR & DeFi Marketing Industry 2025: Expert Report Released

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Following a series of high-profile scandals in the past 5 years, the cryptocurrency industry has suffered a crisis of public perception. In their new report, Alice In Farmland offers a breakdown of why crypto PR is in the state that it is in, and what companies and project leaders might be able to do to get things back on track.

For more information, visit https://aliceinfarmland.com/crypto-pr-agency-press-release-influencer-media-coverage-for-blockchain-projects-act-now/

As Alice In Farmland explains, most crypto projects fail in their initial stages because of poor publicity or lack of a promotional strategy. However, with the regulatory landscape becoming increasingly inviting to new crypto projects and recent growth in the industry at large, 2025 presents unique opportunities for new projects to break through.

Primarily, they explore how a multi-faceted strategy including press coverage and influencer collaboration can be invaluable to small projects trying to gain traction. These strategies place a large focus on building credibility, which, more so than virtually any other industry, is an essential component of any promotional strategy in the crypto market.

Press releases, as suggested in the report, can be a particularly effective way to promote a project to an audience of pre-qualified leads. By partnering with a crypto PR agency, small companies may be able to achieve distribution to an expansive network of syndicated industry news sites, boosting both visibility and credibility at the same time.

Additional info can be found at //www.youtube.com/@BlockchainBuzzBeat

On the other hand, influencer partnerships can help projects achieve greater reach on social media without necessarily expanding their core presence. These influencers are also often connected with leads in a way that news sites may not be, Alice In Farmland explains, lending a more personal, authoritative voice to a given project.

Alice In Farmland offers many of these services through their own in-house content team, and has compiled a detailed breakdown of what makes a successful campaign in the full report. They offer custom content marketing solutions developed for the modern crypto landscape, while also providing real-time detailed coverage of the state of the industry.

Those interested in reading more about the state of the crypto industry can find a wide range of coverage on the Alice In Farmland website at the link below. Their no-cost, downloadable “Crypto PR Guide”, a resource intended to help beginners understand the content marketing industry, can also be found there.

Learn more at https://aliceinfarmland.com/

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